ICE London opens a trade show after 26 months with expanded educational content, sports focus

ICE London opens its doors today, marking the first edition that will take place after a forced absence due to the 26-month pandemic and the realization of unprecedented dates in April at the ExCeL in London. With an enlarged ICE VOX program already underway since Monday, organizers Clarion Gaming have confirmed that visitors from a total of 158 jurisdictions have been registered to attend the three-day business-to-business fair, three more than the previous edition. In addition, the event will be the venue 410 exhibitorswith suppliers of 59 jurisdictions, and almost 5,000 meetings have been requested from visitors and exhibitors using the new one My ICE Gateway app.

With an orchestra on the Boulevard, the central lobby of the ExCeL, performing a classical performance of I can’t help but fall in love, full carriages on the DLR and a long queue of attendees set the tone for what looked like a full first day on Tuesday.

Stuart Hunter, CEO of Clarion Gaming, “We are absolutely delighted to open ICE London after a 26-month hiatus. As a team, we are totally blown away by the positivity of the place, the energy and the enthusiasm. “They are holding business meetings, with visitors traveling to London from all over the world. This is ushering in a new era for ICE as we plan for 2023.”

This course will include expanded educational content ICE Pitch, International Casino Conference, World Regulatory Briefing, ICE VOX Conference Program, Expanded Consumer Protection Zone and a new hosted meeting program. In addition, sports will play a more central role this year, with masterclasses, a special conference and the ICE London Sports Arena organizing a £ 25,000 ($ 33,000) prize-winning Rocket League tournament on Tuesday at the Hyper X Sports Truck (also known as “Big Betty”), featuring top-notch sports teams Dignitas, 00 Nation, Rix. GG and SMPR sports.

On Monday, ICE VOX began activities with the International Casino Conference (ICC), presided over by Per Jaldung, CEO of Casino Cosmopol and Chairman of the Board of the European Casino Association. Speakers included Scott Sibella, CEO of Resorts World; Bobby SoperInternational President of Mohegan Gaming & Entertainment; James TaylorHead of the Execution Division of the Nevada game control panel; Becky Harris, Non-Executive Director / Distinguished Fellow, Gaming & Leadership at PointsBet / UNLV International Gaming Institute; Jan Jones BlackhurstMember of the Board Caesars Entertainment; Jonathan PettemeridesGroup Business Development Director a The rank group; among others.

He was followed by World Regulatory Briefing (WRB), delivered by Clarion Gaming in collaboration with International Masters of Gaming Law (IMGL). Speakers included Andrew Rhodes, Director General of the UK Gambling Commission; David WilliamsDirector of Public Affairs – Rank group; Brigid Simmonds, Chair of the Betting and Gaming Council (BGC); Pontus Lindwall, CEO of Betsson; Paul Burns, President and CEO – Canadian Gaming Association; Karen Sierra-Hughes, Vice President of Latin America and the Caribbean – Gaming Laboratories International; among others.

Agenda for Tuesday 12 April

  • MASTERCLASS 1: customer journey to land: creation of next generation contactless payments
    09:20 to 13:40

Speakers include Doni TaubeHead of Resort Marketing – Resort World Las Vegas; Alan FeldmanDistinguished Fellow – UNLV International Gaming Institute, among others.

  • MASTER CLASS 2: Online Customer Journey: Transform your computer operations to produce an enhanced online customer experience
    09:20 to 13:10
  • MASTER CLASS 3: Responsible play: interaction and effective intervention >>
    09:20 to 13:10

Speakers include Pere MarcDirector of Group Regulatory Operations – Entain; Anna SainsburyCo-founder and CEO – GeoComply; Dear AnnaPlayer Compliance and Protection – Allwyn; Tamara MorganGameSense Manager, Programs and Training – BCLC Canadian Lottery.

  • Meeting of the European Gaming Regulators Forum (GREF). (By invitation)
    SG 20
    10 a.m. to 6:30 p.m.
  • International Legislator’s Day Seminar
    (By invitation)
    Room 11 and 12 of the ICC
    10 a.m. to 12:15 p.m.
  • Pitch ICE

Throughout Tuesday, from 11 a.m. to 4:20 p.m., 14 start-ups are ready to present their visionary projects on the Pitch ICE stage (N7) at the expo. The 14 gaming companies that showcase their solutions and approaches to investors operate in a wide range of verticals and industry segments, such as lottery, poker, manufacturing, sports betting and more. Live launches on stage will be moderated by Jesse Learmonth, The Betting Start-up Podcast; and Michael Caselli, non-executive chairman of Clarion Gaming.

Start-ups are: Bespot; Best Change; Mobi Funds Inc; My lottery center; Neesan Labs Parlay Poker; OneUpOneDown Ltd; Pokerload; Pow Gaming; Racing Star; Rubik’s Talent; Sparks; SMAT Virtual; Touch-LESS Gaming and We The Bookie.

  • Lunch regulators (By invitation)
    ICC Room 7 and 8
    12 to 3 p.m.

  • Charity presentation of Chips (Open)
    Press room
    13h – 14h

  • MASTER CLASS 5: Global market roundtables
    13:30 – 17:45

Speakers include Paul BurnsPresident and CEO – Canadian Gaming Association; Miguel OchoaPresident – AIEJA (Mexican Games Association); Sheila Moragoexecutive director of the Oklahoma Indian Gaming Association; Julian Barretochief operating officer – Spectrum Gaming Group; Brandt Iden, Head of Government Affairs, USA – Sportradar; among others.

  • MASTER CLASS 4: Customer acquisition: successful partnership structuring >>
    14:00 – 17:45

Speakers include Yariv LaviDirector of Business Development – 888 Holdings; Martin LyckaSVP American Regulatory Affairs and RG – Entain; Witek Wacinski, VP Strategy and Development – BetMGM; among others.

  • Meeting of the Board of the European Casino Association (ECA). (By invitation)
    SG16
    14h – 15.30h
  • Lunch and General Assembly of the ECA (By invitation)
    SG15
    3.30pm – 6pm
  • International legislatorsNetworking of the agenda and afternoon tea (By invitation)
    Consumer Protection Zone
    16h – 17h
  • Out of memory (Press only)
    Press room
    5pm – 7pm
  • Reception of EUROMAT drinks (By invitation)
    SG22
    17:30 – 19:00
  • ICE VIP reception (By invitation)
    Sexy fish
    6pm – 9.30pm

“April will be the largest and most dynamic meeting in the industry, ironically since the previous edition of the ICE.” Stuart Hunter, CEO of Clarion Gaming, told Yogonet in February. “The industry has not been able to meet face to face for too long and we look forward to bringing everyone back together to celebrate the return of the industry in a safe environment. In these respects, the UK and ICE London are very open to business. and we will do whatever it takes to provide an unforgettable celebration when the industry meets in London in April. “

He 59 jurisdictions represented in the ICE London 2022 showroom are: Argentina, Armenia, Australia, Austria, Belgium, Belize, Bermuda, Bosnia and Herzegovina, Brazil, British Virgin Islands, Bulgaria, Cambodia, Canada, China, Croatia, Curaçao , Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Gibraltar, Greece, Hong Kong, India, Ireland, Isle of Man, Israel, Italy, Kazakhstan, Korea, Republic of Latvia, Liechtenstein, Lithuania, Luxembourg , Malaysia, Malta, Marshall Islands, Netherlands, Nigeria, Philippines, Poland, Portugal, Serbia, Seychelles, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, United Arab Emirates, United Kingdom, USA,
and Uruguay.

About three out of four industry professionals (74%) pre-registered at the ICE have confirmed their intention to be part of the London experience. Independent research conducted in a large sample of 1,211 (77% of whom were final decision makers or part of the final decision group) – also highlighted the importance attached to the exhibition of games. betting between the world’s largest companies. . 81% of respondents felt that ICE London was quite or very important to attend for the main purpose of attending to be to acquire new suppliers and partners (67% of respondents), have an overview of the market (56%) and be inspired by new ideas (53%).

This year, Clarion Gaming has also introduced a Charter of Commitments, Cost Efficiency and Powerful Investments to help exhibitors maximize their ROI at ICE 2022. The ICE Charter includes a freeze on the cost of space. exhibition for both the 2022 and 2023 events. an in-house working group to help stakeholders secure the best possible room rates in London hotels. Clarion has also made a six-figure investment in a Schedule of organized meetings to pair influential buyers from around the world with companies exhibiting at ICE.

In addition, the It will be the Consumer Protection Zone (CPZ). a central feature of ICE London. It has a new prominent position very close to the central boulevard and features 14 organizations which includes leading charities Gordon Moody, GamCare, YGAM, Responsible Gambling Council and Gamstop along with providers like Future Anthem, Gamblewise, Mindway AI, Casino Guru, TruNarrative, BeBettor, W2 and Crucial Compliance.

In addition, Clarion launched a new social media contest Twitter, Instagram and Facebook to celebrate the return of the B2B gaming industry exhibition. He #MyICEStory contest it is an opportunity for the industry share photos that show and reflect your relationship with the ICE brand and ICE’s unique experience “whether it’s holding a new business, giving you the best opportunity on the ICE Pitch stage, taking a selfie with one of the many celebrities who have attended the show, or even the moment they met their future partner, but she hadn’t realized it at the time! ” the company said in a press release. The highest-rated publication will win a £ 1,000 Amazon gift card.

Attendees will be able to see all the entries that will be displayed on the new 360 ° social wall located in the Social Recharge Zone. To have a chance to win the £ 1,000 Amazon card, Registrations must be submitted by 3pm on Thursday 14th April.



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